‘Hola’ to the world’s architects!
On the occasion of the UIA World Congress of Architects 2026 and Barcelona's designation as the World Capital of Architecture, we are taking part in this international celebration with an urban installation conceived to welcome the global architectural community.
Using our modular DIGITAL system, we have created a large-scale installation that spells the word "HELLO" in the public space, transforming an everyday gesture into a collective message. Visible from above and experienced at street level, the installation demonstrates how urban furniture can go beyond its conventional function to become a medium for communication, identity and the activation of the urban landscape.
The flexibility of the DIGITAL system makes it possible to create configurations that adapt to different contexts, scales and uses, exploring new ways of connecting design, architecture and public space. On this occasion, the project expresses the ability of design to create places for interaction while strengthening the relationship between the city and those who inhabit and visit it.
